Pre-release architecture
We map the runway before the upload: dates, assets, pitch deadlines, content beats, fan capture, and the reason people should care.
Release Strategy · Starts at $500
Do not drop
into silence.
A song is not a strategy. We build the rollout around your album, EP, or single so the release has a story, a calendar, a fan capture path, and a post-launch plan.
What We Build
The plan before the panic.
Built for artists who have the music but are tired of spending time, money, and emotion on releases nobody hears.
Story and content angles
No more 'new music out now' once and silence. We turn the song into a story arc people can follow.
Pitch assets
Playlist pitch, press angle, short bio, one-sheet notes, link structure, and the proof points that make outreach less random.
Launch-day system
A simple day-of plan for posts, email, DMs, fan asks, creator outreach, and proof capture.
Fan capture
The release should grow something you own. We build the opt-in, smart link, email, or GHL path around the campaign.
Post-release momentum
What happens after launch day: content recycling, data review, retargeting, show/merch angles, and the next drop.
Investment
Starts at $500
Best for a single, EP, album rollout, video drop, or restart campaign that needs a clear path before launch week.
- Single, EP, or album rollout timeline
- Release story and positioning notes
- Content angle map for short-form, email, and social
- Playlist/press pitch direction and asset checklist
- Fan capture plan tied to the release
- Launch-day and post-release punch list
Give the release a job before it goes live.
Bring the song, target date, assets, and current plan. We will turn it into a cleaner rollout.